Typography and Type Design - the style and appearance of printed matter - the art or procedure of arranging type or processing data and printing from it. I love the old David Carson Ray Gun designs and the way in which the typography echoes the youthful vibrancy of the Rock and Roll magazine. Glyphs are at times merged into each other to give a flow to the otherwise blocky and isolated san serif forms. Size and case are also manipulated on the left as if the letters are dancing.

Advertising and Public Awareness - Advertising designers are the people who create advertising campaigns that are intended to get consumers to buy the ad's featured product. Their role involves researching what is effective for reaching their target customers and developing advertising strategies that can increase sales. Advertisers have always been keen to attach a positive emotion or message to their product in order to sell unhealthy items, showing how subjective are to emotive advertising. Interestingly both adverts use red.

Branding and Logo Design - the promotion of a particular product or company by means of advertising and distinctive design. Logos use multiple components to create a whole image as described by the Gestalt effect. The Fedex logo helps promote positive brand identity via a hidden arrow in the negative space. The simplicity of the WWF bear allows the eye to fill in negative spage and percieve the bear as a whole.
Editorial Design - relating to the commissioning or preparing of material for publication. 032c uses an anti-graphics style to indicate their discourse with mainstream culture and hint at the content of the publication. Whereas newspaper such as the guardian have a clear structure and hierarchy of information denoting the tone. 
Design for Screen - web design that involves the creation and maintenance of online platforms. Wikipedia is highly informational and features very regimented text with few images, whereas Pitchfork has far more of a image to text ratio due to its need to display various media in an interesting way - also note wiki doesn't need to attract people to click for adds whereas pitchfork does.

Printmaking- the process of making artworks by printing, normally on paper. Printmaking normally covers only the process of creating prints that have an element of originality, rather than just being a photographic reproduction of a painting. Screen and riso printing look fairly similar on the first inspection however the opacity of the ink is completely different and the level of detail varies. Screen printing is fairly quick and consistent if done right.


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